I led the visual identity and mobile app for Miles&Meals, a subscription food box service launching in Antwerp (2025). The goal: a vibrant, story-driven brand with a seamless mobile UI that lets busy urbanites experience authentic global street food at home—delivering curated, local-curated signature dishes, pre-portioned ingredients, and eco-conscious bicycle delivery straight to their kitchens, completely friction-free.

I defined a boutique-magazine design identity for Miles&Meals, blending a soulful, approachable spirit with functional clarity. The experience bridges global street food culture and the home kitchen through a clear visual hierarchy and subtle motion. Key interactions like dish selection, box customization, and flavor preference setup rely on effortless controls and inline expansion rather than disruptive modals, keeping the journey to adventurous home cooking fast and inspiring.